Lua writes the post
A title, the Instagram caption in your voice, hashtags and a first comment.
Publishing
You approve it. Lua posts it.
The caption, the cover and the time slot are a second job. Lua writes the caption in your voice, offers three covers and the next free slot, and books it on Instagram when you press Approve.
Instagram is opening in batches. YouTube is next. TikTok, LinkedIn and X are not supported.
The app’s own screen, rebuilt for the web with sample data. Click around.
How Publishing works
What Lua does
Lua writes the post, picks a cover and a time, and waits for your Approve.
You approve
Change any word or ask for a rewrite. Nothing posts before you press Approve.
It’s booked
Pick a cover. Take the next free slot, or choose a time up to 30 days ahead.
The details
What you get
Hover or tap a card, then click around inside it.
Caption
Written in your voice
Lua learns from your last 12 Instagram captions, so the post sounds like you.
Instagram caption
NotebookLM just turned my notes into a quiz. Comment NOTES and I’ll send you the guide.
Written fromYour last 12 captions
RewriteAsk for a shorter one
AskCovers
Three covers to pick from
Lua picks three frames: the hook on screen, a clean b-roll frame and eye contact. You choose one.
NOTES → QUIZPick a cover
Calendar
Every reel has a stage
Editing, Ready, Scheduled, Posted or Failed. Scheduled reels sit on one calendar.
This week
Voice notes appLua is cutting the takes
ReadyGemini in SheetsThu · 7:30 PM
ScheduledNotebookLM quizToday · 7:30 PM
PostedFree Claude vs paidMonday
PostedPrivacy
Only the finished reel leaves
Your takes stay on your Mac. The finished reel goes to Instagram through temporary storage and is deleted after it posts.
Your takesStay on your Mac
LocalFinished reel + caption
SentInstagram
PostedTemporary copy
DeletedThen replies take care of themselves
Ask viewers to comment a keyword. Lua replies to each one and sends your link by DM, from your own account.
- Keyword rules you write
- A public reply plus a DM
- A pace you control
Keep going
Works well with
Comments
Replies and DMs from your rules
Keyword rules send your reply and your DM, from your own account.
See CommentsKeyword
NOTES
priya · “NOTES pls”Reply + DM
Sentarun · “great video”No keyword
SkippedAnalytics
What each reel actually did
Views, reach and your best hours, from Instagram’s own numbers.
See AnalyticsViews · 30 days48.2K+21%
Best hourThu 7:30
Styles
Learns the look of reels you love
Show it reels you love. It learns the look and steers your next edit.
See StylesReading 3 reels
DoneLearning the look
DonePodcast lookReady to check
DraftQuestions about Publishing
Anything we have not covered? Send it over and we will answer.
Instagram, opening in batches. YouTube is next. TikTok, LinkedIn and X are not supported yet.
You record. Lua does the rest.
Reserve your founding price — today’s price locked, 50% off your first month, 14-day money-back.
Reserve my spotReserve your founding price.
We open Lua 50 creators at a time. Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.
Comments & DMs
BetaNothing waiting · 8 sent this hour (of 375)
Beta — sent as Instagram's private reply, once per comment, within 7 days. The first DM checks that your account allows messages.
If @someone comments “AGENT” → reply “Thanks someone! Check your DMs 📩” + DM “Hi someone, here's the AGENT starter kit you asked for: lua.app/kit”
New comments are checked every 5 minutes, on old posts too. Replies and DMs go out at a steady pace.
Activity