Pick a post and a keyword
For example AGENT and AGENTS.
Comments & DMs
Comment “AGENT”. Get the link by DM.
Answering every “link?” by hand eats your evening. Set a keyword on a post. When a comment matches, Lua posts your reply and sends your DM from your own account.
The app’s own screen, rebuilt for the web with sample data. Click around.
How Comments works
What Lua does
Lua watches your comments and answers the ones that match your rule.
Write the reply and the DM
Use {name} to add their name. Add a few versions so replies don’t all look the same.
Lua answers
Matching comments are answered at your pace. You see every reply and DM it sent.
The details
What you get
Hover or tap a card, then click around inside it.
Rule
Rules, not guesses
Lua only replies when a comment has your keyword. Everything else is skipped. No AI writes the replies — you do.
Keyword
NOTES · NOTE
priya · “NOTES pls”Has the keyword
Repliedkarthik · “note?”Has the keyword
Repliedarun · “great video”No keyword
SkippedQueue
You set the pace
Choose how fast replies go out, see how many went this hour, and pause any time. Try the switch.
Reply versions3 versions, taken in turn
Older posts
Comments already waiting
Turn a rule on for an older post and Lua asks whether to answer the comments already there.
Rule turned on
46 comments on this post already say NOTES. Answer them too?
Scheduled
Ready before you post
Set the rule on a scheduled reel, so it works the moment the reel goes live.
NotebookLM quizThu · 7:30 PM
LivePublic reply
Sent it to your DMs, {name}!
DM
Here’s the NotebookLM guide I promised.
Publishing, done the same way
Lua writes the caption and first comment — including the keyword to comment — and books the post when you approve.
- A caption in your voice
- Three covers to pick from
- Next free slot, or up to 30 days ahead
Keep going
Works well with
Publishing
Caption, cover, time — then posted
A caption in your voice, a cover and the next free slot. Instagram today.
See PublishingThis week
Gemini in SheetsThu · 7:30 PM
ScheduledNotebookLM quizToday · 7:30 PM
PostedFree Claude vs paidMonday
PostedAnalytics
What each reel actually did
Views, reach and your best hours, from Instagram’s own numbers.
See AnalyticsViews · 30 days48.2K+21%
Best hourThu 7:30
Ideas
What to post next, from what’s working
A ranked list of what to make next, and why.
See IdeasMake next
3 free tools that replace a paid appWorked for you twice
#1Tool vs tool, side by sideNew format for you
EarlyWhy #1
List reels about free tools ran far above usual this month.
Questions about Comments
Anything we have not covered? Send it over and we will answer.
No. Replies use the words you wrote in the rule, with the commenter’s name filled in.
You record. Lua does the rest.
Reserve your founding price — today’s price locked, 50% off your first month, 14-day money-back.
Reserve my spotReserve your founding price.
We open Lua 50 creators at a time. Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.
Comments & DMs
BetaNothing waiting · 8 sent this hour (of 375)
Beta — sent as Instagram's private reply, once per comment, within 7 days. The first DM checks that your account allows messages.
If @someone comments “AGENT” → reply “Thanks someone! Check your DMs 📩” + DM “Hi someone, here's the AGENT starter kit you asked for: lua.app/kit”
New comments are checked every 5 minutes, on old posts too. Replies and DMs go out at a steady pace.
Activity