Tell Lua your niche
Five quick questions: your goal, niche, language, the creators you watch, and privacy. Lua fills in most of it from your reels.
Ideas
Guessing what to post wastes good recording days. Lua watches what is working in your niche, checks it against your own views, and gives you a short list of what to make next.
Videos to make next — and why they could work.
Each dot is a topic. Closer to the middle = videos on it blow up more.
Your explainers on Google’s tools beat your usual views, and a reel like this took off for others this month.
Comparison videos are your strongest format, and coding assistants are not on your page yet.
Quick-build reels took off for others at about 21× their usual views. You haven’t tried one yet.
A surprising claim, then proof in three beats, is working for small-model topics right now.
Lists for students beat your usual views the last 4 times you made one.
Explainers under a minute are taking off on protocol topics, and you haven’t covered one.
Your launch recaps beat your usual views the last 3 times, and this week’s drop has few videos so far.
Roadmap reels did well for you, and January is when people go looking for one.
“Nobody tells you this about ChatGPT memory”
@promptpilot · 38× their usual views
“I replaced my whole team with one agent”
@devwithdivya · 27× their usual views
“This free tool is better than the paid one”
@ai.anna · 19× their usual views · still counting
“Google just quietly shipped this”
@thecodecraft · 16× their usual views
The app’s own screen, rebuilt for the web with sample data. Click around.
How Ideas works
Lua reads your niche and ranks ideas you can film this week.
Five quick questions: your goal, niche, language, the creators you watch, and privacy. Lua fills in most of it from your reels.
Each reel is compared with its creator’s usual views. A small account’s hit counts as much as a big one’s.
A ranked list of formats that worked, on topics you haven’t covered. Save one and turn it into a script.
The details
Hover or tap a card, then click around inside it.
Make next
Ideas like the reels that worked for you rank higher. A format you’ve never tried is marked “Early”, not promised.
Why?
Open “Why?” on any idea to see the facts and the reels behind it. Each one says plainly: this did well for them, not a promise for you.
Why this idea
List reels about free AI tools ran far above their creators’ usual views this month.
Read this first
These did well for them — not a promise for you.
Radar
Reels from the last 7 days that did far better than usual for their creator, with the hook you could use on your own topic.
Hook pattern
Name the thing they pay for. Then show the free swap.
Board
Rough notes, scripts and ready-to-film ideas live on one board. The idea you had on a walk doesn’t get lost.
Notes
Ready to film
Pick an idea and Lua drafts the script: the hook, each beat with its timing, and what to show on screen.
Keep going
Scripts
The hook, timed beats, and what to show for each line.
See ScriptsScript · 30 seconds
Raw cut
Retakes and pauses cut. Every cut word stays visible.
See Raw cutTake 3
So NotebookLM can turn your notes into a quiz.
3 cut · click one to bring it back
Analytics
Views, reach and your best hours, from Instagram’s own numbers.
See AnalyticsAnything we have not covered? Send it over and we will answer.
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Reserve my spotWe open Lua 50 creators at a time. Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.