Assembly
“Forty minutes of footage for a forty-second reel.”
Scrubbing every take to find the one where the client didn’t stumble takes most of the day. None of it is editing.
Lua’s first pass
Lua for editors
Most of an edit is assembly, not craft. Lua does the first pass — retakes cut, captions timed, b-roll placed — on a real timeline. You start where the work gets good.
Mac app · Tracks, keyframes and ⌘Z · Nothing hidden from you
Sound familiar?
Assembly
Scrubbing every take to find the one where the client didn’t stumble takes most of the day. None of it is editing.
Lua’s first pass
Captions
Re-timing words after every trim. Restyling the same template for the same client, again.
HERE’S WHYAfter a trim
Open timeline
When the auto-edit is wrong, it’s a flat file. You start over in your own editor anyway.
Every clip Lua made — click one
Every AI change
A normal edit on these tracks. One ⌘Z undoes it.
Every cut, caption and clip Lua makes is a real layer. These are the real app screens — click around.
Lua reads every take, keeps the cleanest delivery of each line, and cuts the retakes and gaps. Cut words stay in the transcript. Bring one back with a click, or swap the line to another take.
Captions are timed to each spoken word. Four styles rebuilt from After Effects templates — Ember, Ember Classic, Ephaphra and Halo — in English, Tamil or Tanglish.
Show Lua a few reels from the client’s feed. It learns the pace, the caption look and the b-roll. Every new reel for that client starts there.
A day with Lua
The part your clients notice is the part you still do.
The client’s takes, their b-roll, their music, and the script if they sent one. One upload screen.
The cut, captions and b-roll are on the timeline. Each step leaves a note of what it did.
The hook, the pacing, the punch-ins. Ask the AI chat for the busywork. Export when it’s yours.
Which plan
32 reels a month is a reel a day for one client, or a few a week for each of two or three.
$79/month
32 reels a month · about $2.47 a reel
Room for a reel a day, with spares for retakes. Running more clients than that? Join the Studio list.
Reserve ProFounding price locked · 50% off your first month · 14-day money-back. Compare every plan
Anything we have not covered? Send it over and we will answer.
Reserve your founding price — today’s price locked, 50% off your first month, 14-day money-back.
Reserve ProWe open Lua 50 creators at a time. Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.