About Lua

Built by a creator, for creators.

Lua started as one creator’s answer to his own editing queue. It is the team he wished he had — in one Mac app.

A few of Mugilan’s reels.

The story

Hours for every minute posted.

Mugilan Sakthivel makes reels about AI and tech, in English and in Tamil. Most of them explain a new tool: what it does, and why it matters.

Every reel followed the same routine. Cut the takes down to the clean lines. Time the captions word by word in his own After Effects templates. Then find the b-roll. About 70% of it was screen recordings of the product’s site and launch video.

For every minute he posted, he spent hours on that routine. None of it was the part he loved: the idea, and telling it well.

So he built the team he wished he had. Lua finds the idea, cuts the takes, times the captions, records the b-roll, writes the post and waits for his approval. Every part of it was built and tested on his own reels first.

What Lua is built on

Four rules we don’t bend.

They decide what gets built, and what doesn’t ship until it’s right.

Nothing hidden

The editor is the engine.

Everything the AI makes is a real layer on the timeline: a clip, a caption, a shape. You can select it, move it, change it, or undo it with ⌘Z. Nothing is drawn in secret.

Captions
B-roll
Takes

Everything on screen is a clip — click one

Any AI change

One normal edit. One ⌘Z.

You approve

Nothing posts without you.

Lua writes the caption, picks the cover and the time, and then waits. Pressing Approve is the one step a person always takes.

NOTES → QUIZ

Before it posts

CaptionIn your voice
Drafted
Cover + timeThu · 7:30 PM
Picked
ApproveOnly you can press it
Waiting

Receipts

Measured, not guessed.

Caption styles are checked against the After Effects templates they came from. Raw cuts are checked against Mugilan’s own edits. Every step leaves a note of what it did.

What each step did

TranscriptionEvery word timed
Done
Raw cutRetakes and gaps out, all restorable
Done
CaptionsEmber · 22 pages
Done
B-roll15 of 16 lines filled on a test reel
Done

Your look

Edits like you, not like everyone.

The goal is a reel that looks like your edit, not AI filler. So Lua learns styles from reels you choose, and records b-roll from the product’s own site instead of stock.

AI ENGINEERING

Your style

Built for one creator. Opening to fifty at a time.

Reserve your founding price — today’s price locked, 50% off your first month, 14-day money-back.

Reserve my spot

Reserve your founding price.

We open Lua 50 creators at a time. Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.

No payment today. When your batch opens we email your link, and your price is held for 7 days.