Mugilan Sakthivel makes reels about AI and tech, in English and in Tamil. Most of them explain a new tool: what it does, and why it matters.
Every reel followed the same routine. Cut the takes down to the clean lines. Time the captions word by word in his own After Effects templates. Then find the b-roll. About 70% of it was screen recordings of the product’s site and launch video.
For every minute he posted, he spent hours on that routine. None of it was the part he loved: the idea, and telling it well.
So he built the team he wished he had. Lua finds the idea, cuts the takes, times the captions, records the b-roll, writes the post and waits for his approval. Every part of it was built and tested on his own reels first.