Lua for creators
Editing eats the time you meant for making. Record your takes on your phone. Lua cuts them, adds captions and b-roll, writes the post, and puts it on Instagram when you approve.
Mac app · English, Tamil and Tanglish · Opening 50 creators at a time
Sound familiar?
Editing time
Ten takes of the same line, plus the pauses and the ums. Finding the clean one is the job before the job.
“Upload your own notes” · 6 takes
With Lua
The clean take is kept. The rest are cut, and you can still see them.
Captions
Word by word, in English or Tanglish. And it still drifts by the end.
Lua times every word
Indha free tool romba better-ah irukku
INDHA FREE TOOLCaption style
Posting
Then come the caption, the cover, the time slot and the “link?” comments. The reel sits in your camera roll.
With Lua
These are the real app screens. They play on their own. Click anything to try it.
Drop in every take, mistakes and all. Lua keeps your clean lines and cuts the retakes and pauses. Every cut word stays on screen, so one click brings it back.
Lua learns how you write from your last 12 posts. It writes the caption, picks a cover and the next free slot. Nothing goes out until you press Approve.
Pick a keyword once. When someone comments it, Lua replies and sends the link by DM from your account. You write the words. No AI guesses.
A day with Lua
Recording is the part only you can do. The rest fits around your day.
Film your takes on your phone, like you already do. Mistakes are fine.
Upload once. Lua makes the cut, captions, b-roll and post text while you get on with your day.
Watch it, change a word if you like, press Approve. It posts in the slot Lua picked, or one you choose.
Which plan
Each reel is a real job — transcription, the cut, b-roll research and the post — so plans are counted in reels, not credits.
$30/month
12 reels a month · about $2.50 a reel
Fits two or three reels a week, with a few spare for retakes.
Reserve Creator$79/month
32 reels a month · about $2.47 a reel
Fits a reel every day, with spares when a take doesn’t work out.
Reserve ProFounding price locked · 50% off your first month · 14-day money-back. Compare every plan
Anything we have not covered? Send it over and we will answer.
Reserve your founding price — today’s price locked, 50% off your first month, 14-day money-back.
Reserve my spotWe open Lua 50 creators at a time. Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.
Comments & DMs
BetaNothing waiting · 8 sent this hour (of 375)
Beta — sent as Instagram's private reply, once per comment, within 7 days. The first DM checks that your account allows messages.
If @someone comments “AGENT” → reply “Thanks someone! Check your DMs 📩” + DM “Hi someone, here's the AGENT starter kit you asked for: lua.app/kit”
New comments are checked every 5 minutes, on old posts too. Replies and DMs go out at a steady pace.
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