| Made for | Turning your raw talking-head takes into a finished vertical reel, then posting it. | Cutting long videos (podcasts, streams, webinars) into many short clips. |
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| Price (USD) | Creator $30/mo ($25/mo yearly), 12 reels · Pro $79/mo ($66/mo yearly), 32 reels · Studio $199/mo ($166/mo yearly), 85 reels | Free $0 · Starter $15/mo · Pro $29/mo · Business: custom. (Annual prices are not shown on their pricing page.) |
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| Free plan | No free plan. Founding members get 50% off the first month and a full refund within 14 days. | Yes. Their page says you can post one clip a day for free; free exports carry a watermark on animated captions and media is kept for 3 days. |
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| Runs on | Mac app, Apple silicon (M1 or newer), macOS 14 or later. Your footage stays on your Mac. | Web app, in any browser. |
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| Where it posts | Instagram (opening in batches), with scheduling up to 30 days ahead. YouTube is next. | Starter: YouTube Shorts, TikTok and Instagram. Pro adds Facebook, LinkedIn, X, Pinterest, Threads and Bluesky, plus a scheduler. |
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| Editing | A full multi-track timeline. Every cut, caption and b-roll shot is a clip you can move, swap or undo. | A clip editor for trimming and styling each clip. |
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| Tamil and Tanglish captions | English, Tamil and Tanglish (Tamil in English letters). Hindi, Malayalam, Kannada and Telugu in beta. | Not compared: we didn’t test their Tamil or Tanglish captions. |
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