Split + B-roll
Last usedSplit screen and b-roll on black.
Ember captionsSplit screenB-roll on black
Lua for agencies
More reels per client. Not more hours.
More clients usually means more editors. Lua learns each client’s look, cuts and captions their takes, and drafts posts in their voice. Nothing goes live until you approve.
Team seats and multiple accounts are being built — the list gets them first
Sound familiar?
Growth shouldn’t mean another hire.
Output
“Every new client means another editor.”
Output grows one hire at a time. Margins don’t.
Reels this week
Café launchCut, captions, b-roll
ReadyMenu walkthroughCut, captions, b-roll
ReadyFounder storyTakes just uploaded
EditingWith Lua
The first pass is done before your editor opens the project.
Styles
“Each client wants their own look, and it drifts.”
Caption fonts, pace, how the b-roll lands. The style guide lives in someone’s head.
Style for this project
Style guide · Café look
Fast cuts. Captions low. B-roll on every menu item.
Posting
“Posting and replies fall through the cracks.”
Captions to write, covers to pick, comments asking for the link. Every day.
With Lua
Caption + coverDrafted in the account’s voice
ReadyThu · 7:30 PMAfter someone approves
ScheduledIdea to posted reel, in one app.
These are the real app screens. They play on their own. Click anything to try it.
Each client’s look, learned.
Show Lua a few of a client’s best reels. It learns the pace, the caption look and the b-roll, and writes it down as a style for every new reel.
- Built from the client’s own reels
- The style is visible and can be changed
Posts in the client’s voice.
Lua learns how the account writes from its last 12 captions. It drafts the caption, picks a cover and a time slot. Nothing goes live until you approve it.
- Instagram first, opening in batches
- A calendar with every reel’s stage
Comment rules that run themselves.
Set a keyword once. Lua replies to the comment and sends the link by DM from the account. You write the words it sends.
- A public reply plus a DM
- Analytics for every reel: reach, views and the best hour to post
Ideas from what’s already working.
Lua studies the reels taking off in a niche, checks them against the account’s own views, and suggests what to make next — with a script to start from.
- Niche data starts with Tamil AI and tech. More niches are coming
Radar
Videos to make next — and why they could work.
Each dot is a topic. Closer to the middle = videos on it blow up more.
Make nextOther topics
Make next
Formats that worked, on topics you haven’t coveredNotebookLM: how I stopped AI from making things up Worked for you 16 times
Your explainers on Google’s tools beat your usual views, and a reel like this took off for others this month.
Claude Code vs Cursor — what I’d actually pay for Worked for you 9 times
Comparison videos are your strongest format, and coding assistants are not on your page yet.
Build your first AI agent in 60 seconds Early
Quick-build reels took off for others at about 21× their usual views. You haven’t tried one yet.
Why a 3B model just beat the big ones Early
A surprising claim, then proof in three beats, is working for small-model topics right now.
5 free AI tools every student in India should use Worked for you 6 times
Lists for students beat your usual views the last 4 times you made one.
MCP in 40 seconds — what it is and why everyone is talking about it Early
Explainers under a minute are taking off on protocol topics, and you haven’t covered one.
The model launch everyone missed this week Worked for you 5 times
Your launch recaps beat your usual views the last 3 times, and this week’s drop has few videos so far.
An AI roadmap for 2027 that fits in one reel Worked for you 4 times
Roadmap reels did well for you, and January is when people go looking for one.
Blowing up this week
Posted in the last 7 days · far above their creator’s usual views“Nobody tells you this about ChatGPT memory”
@promptpilot · 38× their usual views
“I replaced my whole team with one agent”
@devwithdivya · 27× their usual views
“This free tool is better than the paid one”
@ai.anna · 19× their usual views · still counting
“Google just quietly shipped this”
@thecodecraft · 16× their usual views
A day with Lua
Raw takes in. Approved reels out.
Clients send raw takes
However they film. Lua handles the retakes, the pauses and the captions.
Your team checks
Each reel arrives cut, captioned and in the client’s style, on a timeline you can change.
You approve, it posts
The caption is drafted in the client’s voice, with a cover and a slot. One approval and it’s scheduled.
Which plan
Studio is built for teams.
Here’s where it stands: the reels and the editor work today. Team seats and separate client accounts are being built now.
Studio
$199/month
85 reels a month · about $2.34 a reel
For agencies and teams running several accounts. Want to start now on one account? Pro has 32 reels a month.
Team seats and multiple accounts are being built. Join the list and we’ll bring you in first.
Join the Studio listFounding price locked · 50% off your first month · 14-day money-back. Compare every plan
Agencies ask us
Anything we have not covered? Send it over and we will answer.
Not cleanly yet. Today Lua is one sign-in and one Instagram account. Studio — 3 team seats and 5 Instagram accounts — is being built. Join the list and tell us how many accounts you run.
More reels per client. Not more hours.
Join the Studio list. We’ll ask what you run and bring you in first when seats and accounts are ready.
Join the Studio listReserve your founding price.
We open Lua 50 creators at a time. Founding members keep today’s price for as long as they stay subscribed, and get 50% off the first month. Not for you? Full refund within 14 days of your first payment.
Comments & DMs
BetaNothing waiting · 8 sent this hour (of 375)
Beta — sent as Instagram's private reply, once per comment, within 7 days. The first DM checks that your account allows messages.
If @someone comments “AGENT” → reply “Thanks someone! Check your DMs 📩” + DM “Hi someone, here's the AGENT starter kit you asked for: lua.app/kit”
New comments are checked every 5 minutes, on old posts too. Replies and DMs go out at a steady pace.
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