Analytics

What each reel actually did.

Instagram’s numbers are spread across many screens. Lua puts followers, reach and views per post in one place, with your best and worst reel and the hours your posts do best.

A sample account. Every number in this demo is made up.

How Analytics works

What Lua does

Lua reads your Instagram numbers and shows you what worked.

1

Connect Instagram

Lua reads your account through Instagram’s own insights.

2

Lua keeps it current

Daily reach, new followers, and each post’s views, likes, saves, comments and shares.

3

See what worked

Compare your best and worst reel, and see which days and hours did best.

The details

What you get

Hover or tap a card, then click around inside it.

Overview

Instagram’s own numbers

Views, reach, profile visits and interactions for the last 7, 30 or 90 days. Switch the range below.

Views48.2K+21%
Reach31.9K
Views48.2K
Profile visits2.4K

Filter

Made in Lua

One switch shows only the reels you made in Lua, so you can compare them with the rest.

NotebookLM quiz22.1K views · made in Lua
Free Claude vs paid17.8K views · made in Lua
Gemini in Sheets9.4K views · made in Lua

Best time

Your best hours

See which days and hours your posts do best. Click any square to check it.

Mon
Tue
Wed
Thu
Fri
Sat
Sun

Thu · 7:30 PM — your best hour

Save rate

Save rate

Saves divided by views — worked out only from posts where Instagram reported both.

NotebookLM quiz3.2%
Free Claude vs paid2.1%
Gemini in Sheets1.2%
Desk setup tour0.5%

How it’s worked out

Saves ÷ views, only on posts where Instagram reported both.

Then it feeds your next idea

Ideas checks each pick against how your own reels did, so the reels that worked shape what Lua suggests next.

  • Formats that beat your usual views
  • Topics you haven’t covered
  • Marked Early when there’s no history
See Ideas

Radar

Videos to make next — and why they could work.

Updated 14 Oct

Each dot is a topic. Closer to the middle = videos on it blow up more.

ChatGPT tips — breakouts reach about 6× usual viewsImage gen — breakouts reach about 4× usual viewsOpen source — breakouts reach about 5× usual viewsBenchmarks — breakouts reach about 4× usual viewsAutomations — breakouts reach about 5× usual viewsAI jobs — breakouts reach about 3× usual viewsGoogle drops — breakouts reach about 7× usual viewsWeekly tools — breakouts reach about 4× usual views1 NotebookLM2 Coding assistants4 Small models3 Build an agent6 MCP5 For students8 AI roadmaps7 Model launches
Make nextOther topics

Make next

Formats that worked, on topics you haven’t covered
  1. NotebookLM: how I stopped AI from making things up Worked for you 16 times

    Your explainers on Google’s tools beat your usual views, and a reel like this took off for others this month.

  2. Claude Code vs Cursor — what I’d actually pay for Worked for you 9 times

    Comparison videos are your strongest format, and coding assistants are not on your page yet.

  3. Build your first AI agent in 60 seconds Early

    Quick-build reels took off for others at about 21× their usual views. You haven’t tried one yet.

  4. Why a 3B model just beat the big ones Early

    A surprising claim, then proof in three beats, is working for small-model topics right now.

  5. 5 free AI tools every student in India should use Worked for you 6 times

    Lists for students beat your usual views the last 4 times you made one.

  6. MCP in 40 seconds — what it is and why everyone is talking about it Early

    Explainers under a minute are taking off on protocol topics, and you haven’t covered one.

  7. The model launch everyone missed this week Worked for you 5 times

    Your launch recaps beat your usual views the last 3 times, and this week’s drop has few videos so far.

  8. An AI roadmap for 2027 that fits in one reel Worked for you 4 times

    Roadmap reels did well for you, and January is when people go looking for one.

Blowing up this week

Posted in the last 7 days · far above their creator’s usual views
  1. “Nobody tells you this about ChatGPT memory”

    @promptpilot · 38× their usual views

  2. “I replaced my whole team with one agent”

    @devwithdivya · 27× their usual views

  3. “This free tool is better than the paid one”

    @ai.anna · 19× their usual views · still counting

  4. “Google just quietly shipped this”

    @thecodecraft · 16× their usual views

Keep going

Works well with

Ideas

What to post next, from what’s working

A ranked list of what to make next, and why.

See Ideas

Make next

3 free tools that replace a paid appWorked for you twice
#1
Tool vs tool, side by sideNew format for you
Early

Why #1

List reels about free tools ran far above usual this month.

Publishing

Caption, cover, time — then posted

A caption in your voice, a cover and the next free slot. Instagram today.

See Publishing

This week

Gemini in SheetsThu · 7:30 PM
Scheduled
NotebookLM quizToday · 7:30 PM
Posted
Free Claude vs paidMonday
Posted

Comments

Replies and DMs from your rules

Keyword rules send your reply and your DM, from your own account.

See Comments

Keyword

NOTES

priya · “NOTES pls”Reply + DM
Sent
arun · “great video”No keyword
Skipped

Questions about Analytics

Anything we have not covered? Send it over and we will answer.

From Instagram’s insights for your connected account. The screen shows when they last updated, and you can refresh.

You record. Lua does the rest.

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