Raw cut
Upload your clips and get a tight first cut with dead air, retakes and filler already gone.
Effortless posting. From raw clips to every channel.
From raw clips to posted reels
Upload your clips. Get a clean cut with captions in your style, posted everywhere, with the comments handled.
One reel, published everywhere you already post
- TikTok
- YouTube Shorts
- X
- Threads
- TikTok
- YouTube Shorts
- X
- Threads
01 / 06Your footage
Lua Demo
Main Waiting for footage
↖ TFit ⌄ Half ⌄ 9:16 ⌄00:00:00
Main ＋
00:00:00 / 02:20:256 sources → 28 cuts
Layers
0s20s40s1:001:201:412:012:21
Captions V3
V2
Black solid
A-roll V1
A-roll A1
Start in Project. One row unfolds into six source clips.
Interactive demo · Scroll ↓Less time editing. More time creating.
Get early access ↗Effortless posting.From raw clips
From raw clips
to posted reels.
Upload your clips. Get a clean cut with captions in your style.
Join the waitlist ↗Tap a reel to preview
Stop editing. Just record.
Ten reels a week on your own, fifteen with an editor, thirty plus with Lua. The only limit left is how much you shoot.
Reels published in one week
Lua
30+
With an editor
15
On your own
10
Editing stopped being the limit. Recording is.
Everything from raw clips to a posted reel
Two reel templates today, with b-roll matching and full style-learning right behind them.
Join the waitlist
Captions in your style
Point it at reels you've posted. It matches your caption look, timing and line breaks.
Hook & Hold template
Punchy jump cuts and bold word-by-word captions, built to hold attention past three seconds.
Clean Story template
Steadier pacing and a quiet subtitle bar, for reels meant to be read rather than shouted.
B-roll matching
Coming next. It reads the script and drops b-roll exactly where it lands, in your usual style.
Post everywhere
One reel, every platform. Schedule or publish straight to Instagram, TikTok, Shorts and more.
Replies and analytics
Comments answered in your voice, and a per-reel read on what each account actually did.
Edit one reel free.
Upgrade when you post more.
No card needed to try it on your first reel.
Save up to 20% On Annual Billing
Free
$0/month
One reel, edited end to end. Everything past that stays locked.
1 reel edit
Raw cut
Dead air, retakes and filler removed automatically
Captions in your style
Matched to reels you have already posted
Both reel templates
Hook & Hold and Clean Story
Manual download
Watermark on export
Creator
Popular
$100/month
Thirty reels a month, posted everywhere, with the comments handled.
30 reel edits a month
Raw cut
Dead air, retakes and filler removed automatically
Captions in your style
Matched to reels you have already posted
Both reel templates
Hook & Hold and Clean Story
Post everywhere
Instagram, TikTok, YouTube Shorts, LinkedIn, X
Scheduling
Queue a week of reels and leave it alone
Auto-replies
Comments answered in your voice, escalated to you when they matter
Analytics per reel
Account insights
No watermark
Priority render queue
Email support
We reply within one working day
Agency
Custompricing
Several accounts, your own edit templates, and a human on call.
Unlimited reel edits
Raw cut
Dead air, retakes and filler removed automatically
Captions in your style
Matched to reels you have already posted
Both reel templates
Hook & Hold and Clean Story
Post everywhere
Instagram, TikTok, YouTube Shorts, LinkedIn, X
Scheduling
Queue a week of reels and leave it alone
Auto-replies
Comments answered in your voice, escalated to you when they matter
Analytics per reel
Account insights
Unlimited connected accounts
Custom templates
We build edit templates around how your channel already cuts
Dedicated support
Speak to our team 1-to-1 anytime
Running more than one account?
Agencies and teams get their own edit templates and per-account reporting. Tell us what you run and we will shape a plan around it.
Want to see it on your own clips?
Join the waitlist and send us a few clips. We will cut one reel and send it back so you can judge it properly.
Your questions answered
Anything we have not covered? Send it over and we will answer.
Lua takes your raw clips and turns them into a finished reel — cut, captioned in your own style — then posts it everywhere you publish, replies to the comments, and reports back on how it did.
Half price for the first fifty.
We are opening access in batches. Apply now and the first 50 creators in get half price, locked in.
No spam. One email when your slot opens.
You are on the list — we will email you when your slot opens.